Tourism in Kerala, India has drastically changed, from nature-based visitation to value creation by experience, with Wayanad becoming a signature hill destination. This study on Wayanad tourism examines how brand namefocused resorts with a special emphasis on labour utilization create experiences to further tourism in Wayanad destination. Mixed methods were used that combined the secondary data and proposed qualitative interviews. To capture the economic, social, environmental, and governance aspects of resort operations, employment, local labour and products, skills development, and branding were named as important for sustaining tourism in Wayanad, with an emphasis on land use, water, regulatory issues, and sustainability. Comparative data suggested Morickap Lords 83 utilized emotional storytelling tied to cricket, as a sports culture to attract identified niche markets while working with Wyndham brand standards and loyalty programs to build an upscale family and corporate market. The data conclusions indicate strategic brand focus for differentiation with responsible tourism strategies helps to increase sustainability and competitiveness. Policy implications focused on robust enforcement of zoning, incentives for green certification, and inclusion of local communities through the Responsible Tourism Mission. The paper contributes to tourism-management scholarship by demonstrating how themed and branded resorts can simultaneously drive economic growth and sustain ecological balance in sensitive hill environments like Wayanad.