The transformative potential of property technology (PropTech) in streamlining real estate operations and enhancing client experiences has become increasingly evident in the United States. PropTech, which encompasses technologies such as artificial intelligence (AI), blockchain, the Internet of Things (IoT), and big data analytics, addresses persistent inefficiencies and evolving client expectations in the real estate industry. By optimizing operational processes, enabling data-driven decision-making, and offering personalized client services, PropTech has redefined traditional practices (Ahmad & Hoque, 2022; Baum, 2017). This study employs a mixed-method approach to analyze the integration of PropTech into U.S. real estate, synthesizing insights from industry case studies and quantitative metrics. The findings reveal that PropTech significantly enhances operational efficiency, reduces transaction times, and improves customer satisfaction through innovations such as blockchain-enabled smart contracts, IoT-enhanced property management, and AI-driven analytics (Ford, 2021; Redfin, 2023). Despite its benefits, challenges like financial barriers, resistance to change, and concerns about data security hinder its widespread adoption (Jones & Smith, 2020; Ernst & Young, 2021). This paper concludes that fostering collaboration between stakeholders, implementing robust data protection policies, and providing professional training programs can unlock the full potential of PropTech. Ultimately