This study explores the phenomenon of genre hybridisation within Odia digital cinema, specifically focusing on narratives that blend horror, fantasy, and folklore on Over-the-Top (OTT) platforms. Regional Indian content has undergone a dramatic transformation due to OTT streaming services, which have democratised content creation and consumption, empowered local voices, and diversified story genres. Odia cinema, rooted in rich folkloric traditions and shaped by sociocultural dynamics, is now witnessing a resurgence through digital-first narratives that uniquely hybridise genres once considered niche or commercially risky. Through qualitative content analysis and close readings of recent digital releases and mini-series, as well as interviews with industry stakeholders, this article identifies the mechanisms, motivations, and cultural implications of genre blending in Odia OTT programming. The findings reveal that such hybridisation is not only a creative response to changing market dynamics but also reveals Odia cultural identity and provides ne avenues for folklore reinterpretation. The study also discusses how audience preferences, technological shifts, and evolving social norms inform the popularity and aesthetics of Odia horror-fantasy-folklore narratives in the digital age. It concludes by outlining implications for cultural preservation, creative autonomy, and future academic requirements in regional digital content narratives in the digital age.