This paper explores how gambling among footballplayers in Goa gradually undermines ethical conduct and the integrity of matches. The spread of digital betting and informal wagering has exposed players at various competitive levels to new vulnerabilities. Using a mixed methods approach involving one hundred and ten survey participants and fifteen qualitative interviews, the study examines how financial strain, group influence, psychological factors, and institutional shortcomings create space for betting to escalate into match manipulation. Statistical findings reveal clear links between unstable income, frequent gambling, and acceptance of unethical actions. Thematic patterns also show that betting has become normalised, moral justification is common, and reporting structures are nearly absent. The study concludes with recommendations aimed at strengthening governance, education, and oversight in Goan football.