It is one of the most dangerous weapons in existence. It has been utilized in various ways since the analog era. Now that life has turned digital, the need to fit in and maintain its status as one of the great weapons to achieve specific goals. The digital transformation of life has led to social media playing a vast role, among which is Facebook. Facebook is ranked as the most rapidly growing social media platform, boasting a vast number of subscribers. Thus, this study aims to identify the factors that influence the use of social media platforms, using Facebook as a case study. It also statistically explores the relationship between factors influencing involvement on Facebook. In addition, it suggests some recommendations for diminishing through Facebook, and it seems to be an initial investigation into the role of social media, with Facebook as a case study. This study examined the potential factors that influence involvement on Facebook, statistically analyzing the relationship between these factors and providing recommendations for Facebook. It proposes a model of the factors that influence the use of Facebook social media. The model was analyzed using empirical or statistical analysis. The data were collected through two different questionnaire survey responses: one online distribution. The survey was conducted in July – August 2025, with 207 responses. The results of the proposed model analysis suggest that political attitude, financial gains, religious violence, ethnic/tribal conflict, and entertainment are the essential factors that influence the use of Facebook. Theoretically, this study provides a fresh contribution to understanding and factors that it fills a gap in the literature