International Journal of Modern Science and Research Technology:: Paper detail

Adeep Ahmed, Darshan Khirekar, Nandini Gowardipe

International Journal of Modern Science and Research Technology

ISSN No - 2584-2706

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Paper Detail

Effect of Digital Marketing on Consumer Behaviour in Tier 2 and Tier 3 Cities of India

Digital marketing is changing the way people in India's smaller cities shop and interact with brands. More affordable internet and smartphones have made this shift possible. This study looks at how online ads, social media, and e-commerce influence buying decisions. It highlights the role of local content, influencers, and digital payments in shaping consumer habits. The study also discusses challenges and suggests ways to improve digital marketing in these cities

Digital Marketing, Consumer Behaviour, Tier 2 and Tier 3 Cities, Social Media, Ecommerce.

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Google Scolar : https://tinyurl.com/bd9fm45c

Issuu : Volume-3-2025 : Issue-5-June, 2025

Scribd : https://tinyurl.com/4adbr8bu

zenodo : https://doi.org/10.5281/zenodo.15610290

Adeep Ahmed, Darshan Khirekar, Nandini Gowardipe

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