Churches in Nigeria, particularly Pentecostal denominations, continue to experience rapid numerical expansion, yet many still struggle with inconsistent membership retention, fluctuating attendance, and uneven financial contributions despite increased use of modern marketing strategies. This study examined the effect of church marketing strategies on membership growth in selected Pentecostal churches in Akwa Ibom State. The specific objectives were to assess the influence of community outreach programs, word-of-mouth evangelism, and quality of God’s Word on membership growth. A descriptive survey research design was adopted. The population comprised selected Pentecostal church members, workers, and leaders, with a sample size of 400 respondents, of which 372 valid responses were analysed, representing a 93% response rate. Data were collected using structured questionnaires administered via Google Forms and analysed using descriptive statistics and multiple regression analysis. Findings revealed that all three church marketing strategies had significant positive effects on membership growth, with the model explaining 61% of the variation in membership growth (R² = 0.610). The quality of God’s Word emerged as the strongest predictor (β = 0.252), followed by word-of-mouth evangelism (β = 0.236). The study concludes that church growth is significantly influenced by strategic marketing and communication practices. It recommends improved sermon quality, and strengthened relational evangelism for sustainable church growth.

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