Escape games have emerged as an emblematic form of experiential leisure, grounded in immersion, interaction, and emotional stimulation. In this context, understanding the theoretical determinants of consumer attraction constitutes a major challenge, both for research in experiential marketing and for practitioners in the immersive leisure industry. This conceptual article proposes a theoretical framework aimed at explaining how the experiential dimensions of communication, appropriation, and immersion positively influence consumer attraction in escape games. Drawing on a critical review of the literature in experiential marketing, consumer behavior, and the experience economy, the analysis highlights the role of experiential communication in shaping anticipation and desire, the importance of appropriation in enabling consumers’ symbolic projection, and the contribution of immersion to cognitive and emotional engagement. Building on these theoretical insights, an integrative conceptual model is proposed to structure the relationships between these variables and to open new avenues for research on the mechanisms underlying attraction in immersive leisure contexts.