MLA
Gift Onyinyechi Duru; Babatunde Wasiu Dauda. (Volume. 2 Issue. 10, October - 2024) "Application of Big Data Analytics for Improving Effectiveness of Multichannel Marketing Attribution Models." International Journal of Modern Science and Research Technology (IJMSRT), www.ijmsrt.com. , PP :- 110-123.
APA
Gift Onyinyechi Duru; Babatunde Wasiu Dauda. "Application of Big Data Analytics for Improving Effectiveness of Multichannel Marketing Attribution Models." Volume. 2 Issue. 10, October - 2024 International Journal of Modern Science and Research Technology (IJMSRT), www.ijmsrt.com. PP :- 110-123.