The production of organic food products is paying an increasing popularity to consumers because of the growing interests of people in health, food safety, and the sustainability of the environment. This research paper analyses the awareness and attitude of the consumers towards organic foodstuff in Karur District. The research is anchored on primary data that was collected on 120 respondents by use of a structured questionnaire. Descriptive research design was followed and percentage analysis, mean score analysis, ranking method and Chisquare test were the tools in the data analysis. The results show that most of the respondents have heard and understand about organic food products and their perception of the product is that it is healthier and safer than ordinary food products. Among the key factors that affect preference of consumers towards organic food products, it implies health benefits, quality, and environmental concerns. Nevertheless, the reasons why prices have increased and the lack of certifying label understanding still are critical to broad acceptance. The research concludes that consumption of organic food products would be improved through promotion of higher consumer education, availability and reinforcement of promotional programs. The study results can be effective to policymakers, marketers, and producers of organic foods to encourage sustainable consumption.